Abdo Zoom &
North Star Editions
At Red Line Editorial, I worked on a team in partnership with Abdo Publishing to design and build a series of educational children's online databases called Abdo Zoom. Following the success of the databases, a collection of these topics were produced as hardcover books in a collection called Launch! for a total of three seasons. I was the lead designer.
Abdo Zoom is a series of nonfiction subjects geared towards the PreK-2 age range. The books were written in sets of six and made up of easy-to-read chapters, large photos, and kid-friendly, consistent designs. In total, over 200 books were produced.
NORTH STAR EDITIONS
A brief sampling of marketing materials (web and print) created for a variety of imprints distributed by North Star Editions, a publishing company based in Mendota Heights, MN.
Created promotional images for Focus Readers' new landing page, along with graphic elements throughout the site.
A catalog containing all Focus Readers titles is sent out to potential customers each season. The covers for these catalogs needed to relate closely enough to competition while also remaining visually interesting and true to the series aesthetic. This imprint is specifically made to be used in a classroom setting, so pushing that look was important to the client.
